Larry Martino


90s Music Videos: The First 8 In The ‘1 Billion Views Club’

I recently posted an article listing the first eight music videos from the 1980’s to surpass 1 billion views on YouTube. You can check it out by clicking here. Now, 96.3 KKLZ takes a look at the first great eight 90s music videos to join the “1 Billion Views Club.” How Did The Short Form Music Video Become So Popular By and large, I guess if you were to chart the history of the short form music video, The Beatles were the first to create one. They would make short films for their singles during the late 60s after they stopped touring. I remember seeing a few of them on the old Ed Sullivan Show. Click here to see their promotional film/video for “Paperback Writer.” In the 1970’s, Queen amazed the rockin’ music world with their innovative video for “Bohemian Rhapsody.” After the biopic Bohemian Rhapsody became a box office smash in 2018-2019, the song became the most streamed tune from the 20th century. You can see Queen’s promotional video by clicking here. However, the short form music video really became established during the 1980s with the advent of MTV. In order to have a hit single or album, record labels started putting money into creating music videos as promotional tools. Eventually, it became the standard process for promoting all singles and popular recording artists. A Rockin’ Theme To The First Eight 90s Music Videos In “The Club” Indeed, the first eight music videos from the 1980’s to join the “1 Billion Views Club” included songs by pop music acts. Artists such as Michael Jackson, Cyndi Lauper, A-ha and Rick Astley are in “the club.” However, there’s really only one huge pop star in the list for the 1990’s, and that’s Whitney Houston. All of the other acts are either hard rockin’ bands, grunge, or alternative rock groups. Surprisingly, no “boy bands” have surpassed 1 billion views with their music videos. No New Kids, Boyz II Men, Backstreet Boys, or ‘N Sync. Furthermore, no videos from Madonna, Mariah Carey, Celine Dion, or Janet Jackson. Those female recording stars were all over the radio during the 90s. So, which 90s music videos are currently in the “1 Billion Views Club?” Take a look and rock out!

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