Cinco De Mayo: Most Americans Don’t Really Know What It Is
Cinco De Mayo comes around the same time every year. It also happens to be this writer’s birthday, which used to take precedence – until beer companies latched on.
Cinco De Mayo Is NOT Mexican Independence Day
No, it is not Mexican Independence Day. That is on September 16th. And that IS a big deal. And NO – it has nothing to do with mayonnaise, as someone I worked with a long time ago thought. No – not kidding.
Cinco De Mayo celebrates a victory over the French, back in 1862. The Battle of Puebla. Here, I looked it up for you.
According to a poll by YouGov, about 60% of Americans don’t even know why we celebrate Cinco De Mayo. It has just become an excuse to shoot tequila, and drink beer. Like you needed one…
It really isn’t a big deal in Mexico. On may the 5th you might as well just celebrate my birthday. If you do, make it a nice red wine, or a good scotch.
The big ones are Mexican Independence Day in September, and Dia de los Muertos – Day of the Dead -around Halloween.
CInco De Mayo Is Big In The US Because Of Booze
You can probably guess why and how Cinco De Mayo became popular in the US, right? Beer!
Yep, in the 1980s, Anheuser-Busch, Miller and Coors made a push to showcase Cinco de Mayo as a “Mexican St. Patrick’s Day” in order to sell more beer. Anheuser-Busch and Miller actually put together Hispanic marketing departments, and Coors spent more than $60 million in marketing to Latin AMerican consumers.
It definitely paid off. Because Cinco de Mayo has become one of the biggest days for beer sales in the U.S.
By the way, a poll done in 2018 that surveyed 1,000 Americans about the May 5 “holiday”, found that 13% of them thought Cinco de Mayo “was just an excuse to drink.” And the ways to celebrate were to eat Mexican food, and drink margaritas. So American…
Whatever you do for Cinco De Mayo, do it responsibly, and kindly. Salud!