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Larry Martino

Larry Martino

Larry Martino

You’re Seeing More Big Game Weekend Advertising In Las Vegas

Author Larry Martino
Photo of the famous Goodyear Blimp as it floats across a cloudy sky. This legendary aircraft is just one of the many sponsors taking over Las Vegas as "Big Game" weekend approaches.

Las Vegas certainly isn’t shy about letting people know that this city is here to make money. Gobs of cash. The city was built on that fact. So, it’s not surprising that we’re already seeing “Big Game Weekend” advertisers and sponsors taking over our city. Expect many more to arrive in the month leading up to the championship game at Las Vegas’ Allegiant Stadium.

Goodyear And Doritos Are The First Big Game Advertisers To Arrive In Town

First, Frito-Lay turns one entire side of Luxor Hotel & Casino into a giant Doritos chip. Actually, that’s a pretty impressive marketing idea. After all, Doritos chips are triangles. The Luxor is in the shape of a pyramid, so you get the idea. Perfect fit.

Then, the Goodyear Blimp is seen floating over the Las Vegas Strip. Of course, this floating aircraft usually shows up at major sporting events. However, to see it hovering over Las Vegas a month before “The Big Game” seems a bit unusual.

So, since major companies are already beginning their marketing campaigns at the site of the pro football championship game, who arrives next?

Major Brands Are Paying Big Bucks For TV Ads

Of course, by now you know “The Big Game” will take place here in Las Vegas on Sunday, February 11. Additionally, the spectacle will be broadcast on CBS television. According to an article by Dianna Dilworth on Brand-Innovators.com, major advertisers are ponying up big bucks for TV ads. In fact, up to $7 million dollars for a :30 spot. Huge money!

At the present time, major championship game TV advertisers include well-known brands. For example, Doritos, Popeyes, FanDuel, Reese’s, TurboTax, Oreo, and Dove. Per Dilworth’s article, you’ll also be seeing a Martin Scorsese-directed ad for Squarespace. Additionally, snack foods like MTN Dew, M&M’s, Drumstick ice cream treats, Nerds, and Pringles will also be joining the commercial parade.

So, which of these brands will pay big bucks to take over The Sphere? Or will it be a brand which does not have a TV ad airing during the game? Will other resorts offer up a side of their hotel buildings to advertisers as well? It seems like easy money. I’m sure we’ll begin seeing more video screen and billboard type advertising all over the Las Vegas valley as “The Big Game” weekend approaches. The hype continues!

Now, here’s more content that you may enjoy.

 

Larry Martino has been the afternoon drive personality on 96.3 KKLZ since 2007. He is also Music Director and Assistant Program Director. He’s been a professional radio broadcaster since 1980, serving as on-air talent, Program Director, and Music Director during his career. As a content creator for 96.3 KKLZ, Larry specializes in writing articles about music, recording artists, movies, food/restaurants, and hockey.

Las Vegas Super Bowl Events Schedule Unveiled! Ready To Party?

A typical Super Bowl Sunday in Las Vegas is already pretty busy. Fans from all around the country descend upon the Strip to bet, watch and drink. This year, things are getting much, much bigger.

On Wednesday, the National Football League and the Las Vegas Super Bowl LVIII Host Committee descended upon Vu Las Vegas to unveil a ‘super’ week of events that’ll keep fans busy!

Wait, the Super Bowl has an events schedule beyond the actual game?

The Super Bowl host city transforms for the Big Game! From concerts to foodie events, meet and greets and fan experiences, the week leading up to the Super Bowl is a dream for football fans! Celebrities are swarming around, media from around the world is at every corner.

This is where Las Vegas is bound to shine. While other cities have to build experiences, Las Vegas is an experience. So some favorites in town are going to transform into NFL-themed havens.

“Super Bowl LVIII will mark an historic achievement for the city of Las Vegas,” said Sam Joffray, the President & CEO of the Las Vegas Super Bowl LVIII Host Committee. “Las Vegas is renowned for its entertainment and hospitality, and we are grateful to our community partners and elected officials for their support and collaboration in planning these monumental events. Together, we look forward to welcoming fans to the city for what will be an unforgettable week.”

There is no question this is a moment that the Las Vegas Convention and Visitors Authority has been daydreaming about for years. A decade ago, the city was dead to rights with the league. Today, hosting the biggest sporting event in the country.

So if you’re looking for the list of events, behold! We have them straight from the horse’s mouth at the NFL! Take a look!

  • Monday, February 5th, 2024: Super Bowl Opening Night fueled by Gatorade at Allegiant Stadium

    If you can’t afford the thousands of dollars it’ll cost to get in for the Big Game, you can at least sniff the air the two best teams in the league will breathe. Super Bowl players and coaches will have their media day, you’ll get a look at how they’ve dolled up the stadium and there’ll be plenty of merch and photo ops. Tickets start at $30 in December at SuperBowl.com.

    And don’t sleep on the media day mess! It’s a madhouse and some funny moments come from it every year! Take a look at the video!

  • Wednesday, February 7th-Saturday, February 10th, 2024: Super Bowl Experience at Mandalay Bay Convention Center

    The perfect experience for the kiddos and the kid in you. It’s like a football theme park! Meet NFL legends, get pictures and autographs, play interactive games and attend youth football clinics. You can even get a picture with the crown jewel, the Vince Lombardi trophy! See all the Super Bowl rings and more! Take a look above at last year’s experience!

    Tickets start at $25 on Wednesday and climb up to $50 on Friday and Saturday. Thankfully kids 12 and under are free. Best part of all, on Thursday there will be a special Sensory Hour for those who need an environment with less noise and flash. Great idea.

    You can score your tickets at SuperBowl.com.

  • Wednesday, February 7th: 25th Annual Super Bowl Soulful Celebration at The Pearl Theater at Palms Casino Resort

    Since 1989, the league has brought football and music together for one night. It’s a big anniversary for the event when it takes place at Pearl at The Palms. Tickets go on sale December 1st at SuperBowlSoulful.com.

  • Saturday, February 10th: Super Bowl Breakfast at Caesars Palace

    Taking place at the NFL’s home base for the big week, Super Bowl Breakfast brings some of the sport’s biggest stars. Fans and legends alike will dine, watch the Bart Starr Award be handed out and more. Tickets soon at SuperBowlBreakfast.com.

  • Saturday, February 10th: Taste Of The NFL at Keep Memory Alive Center

    We are liking this food theme. This 21+ event is hosted by some culinary giants like Andrew Zimmern, Carla Hall and more. A delicious tasting menu, paired with appearances from several NFL stars. Plus it is raising funds for charity! VIP tickets at TasteOfTheNFL.com.

Larry Martino is the long-time afternoon drive personality on 96.3 KKLZ. The views and opinions expressed in this blog are those of Larry Martino and not necessarily those of Beasley Media Group, LLC.

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