The M&M’s mascots are changing again.
They updated the M&M’s mascots a year ago, and switched out the female characters’ shoes after people complained knee-high boots and stilettos were sexist.
Now they’re taking an “indefinite pause,” and not using them in commercials until they’re updated again. It’s amazing how a bunch of computer-animated cartoons can cause so much drama. But the M&M mascots are changing – AGAIN.
A year ago this month, the company tweaked them after people complained they were sexist. Specifically, the female M&M’s. The green M&M used to wear knee-high boots, and gave her sneakers instead. And the brown M&M switched from stilettos to chunkier heels to look more professional. She’s an M&M, but ok. We all understand comfortable shoes.
Now apparently the candy company decided it wasn’t enough, or that they took the wrong approach. So they’re not using them in commercials for now. They tweeted out an announcement this week that said they were surprised at how much backlash the new mascots got.
“In the last year, we’ve made some changes to our beloved spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet. But now we get it – even a candy’s shoes can be polarizing.” (That’s mainly a reference to the anti-woke backlash they’ve gotten online, and from commentators who’ve made fun of them a lot.)
They said that they’re taking an “indefinite pause” from them, and their new temporary spokesperson is Maya Rudolph from “SNL”. Their tweet doesn’t say much more than that, but they also put out a press release that says they’re updating the entire brand this year. It says they’re working on giving the characters a “fresh, modern” look, and “more nuanced personalities to underscore the importance of self-expression.”
It also talks about adding “different shapes and sizes of M&M’s,” and suggests they might add some new colors of the candy as well.
So how long will the M&M mascots be gone? Hard to say. But – here’s what I think: Super Bowl Ad! It’s an elaborate lead-up to a huge Super Bowl ad they’ve got planned!
But here’s the thing: It’s just candy. So whatever they do or don’t do, whether you’re woke or not woke – keep enjoying M&Ms. Because they are NOT REAL PEOPLE!