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LAS VEGAS - NOVEMBER 11: Traffic passes by the famous sign welcoming motorists on the south end of the Las Vegas Strip November 11, 2005 in Las Vegas, Nevada. The Mandalay Bay Resort & Casino is in the background. (Photo by Ethan Miller/Getty Images)

The LVCVA is trying to coax your relatives to Las Vegas for the holidays.  This is the first time they have tried a focused campaign for Thanksgiving or Christmas.

Ads are airing on TV and social media in Los Angeles, San Diego, San Francisco and Phoenix markets. Thanksgiving ads are running now but will shift to Christmas themes on Black Friday.

The ads were was generated because LVCVA researchers have determined that traffic on major highways leading to Las Vegas have declined in recent months.

What do you think? A Vegas Yuletide?

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