New Study: More Women Are Betting On Sports
Back in the day, the man of the family would sit back in his recliner on Sunday afternoons and watch football. Meanwhile, his wife worked in the kitchen preparing Sunday dinner. Those days are long gone. Not only has watching football become an activity that both men and women enjoy, sports betting is increasing in popularity with both genders. Why? Well, it doesn’t hurt that sports betting has become legal in more than 30 states. Furthermore, betting on sports has become easier with plenty of different apps to choose from. In fact, a new study reveals that more women are betting on sports. Of course, that’s good news for Las Vegas casinos.
Sports Betting Is Increasing In Popularity For Men And Women
In 2022, Global World Solutions conducted a study on the rise in popularity for sports betting in America. In effect, their research shows that the addition of legalized gambling in many states is increasing sports betting. Furthermore, the advent of wagering apps on smart phones and computers has led to a surge in the number of women betting on sporting events.
As a matter of fact, “more than 4.6 million women joined sportsbook betting apps in 2021, with female user rates growing 115% over 2020.” That’s pretty astounding, even though “the number of male users still exceeds females by 250%.” Those figures are per the 2022 study which you can find on GWSolutions.com.
The Most Popular Wagering Apps In The U.S.A.
Moreover, the data goes on to show that the demographic with the largest rate of sportsbook betting app usage is 25-44 year-olds. Unfortunately, none of the Las Vegas casino betting apps were in the top three in new subscribers during 2021. Specifically, FanDuel brought in the most new women subscribers in 2021. DraftKings comes in second. Then, BetRivers, along with their New Jersey outlet SugarHouse, rank third.
Incidentally, the number of sportsbook betting app users almost doubles during every NFL season, according to the study.
If you are one of the many women who have joined in on this latest trend, then best of luck with all of your wagers. Game on!
(Updated 1/9/2024)
Ranking The 5 Best Thanksgiving Football Game Traditions
4. The Local High School Game
When you come home from college for the holiday the first public appearance you can’t wait to make is at your alma matter high school game. Often this matchup is against a local rival or bordering town. The game might even be one-sided but it signifies being home, roaming your old stomping grounds, and seeing people you haven’t connected with in long time. Maybe you don’t even pay attention to the game, but it is still the place to be in town.
Photo by Doug Benc/Getty Images
3. The Egg Bowl - Ole Miss vs. Mississippi State
In certain college markets, college football reigns king. Granted there is no NFL team in the state, but nonetheless, certain games mean more than others regardless of your record. Ole Miss vs. Mississippi is one of them. This has become one of college football’s great traditions where these two major programs face off on Thanksgiving Day. They switch each year who serves as the host. Bragging rights and massive amounts of pride are on the line. This year, the game takes place in Starkville (Miss. State) at David Wade Stadium. It has a lot to live up to, with last year’s battle being a 24-22 game, that saw the Bulldogs beat the Rebels (both with a 8-4 record).
Photo by Justin Ford/Getty Images
#1. The Backyard Game That You Play In
Much of this feature focuses on high-profile games that include professional players. Nowadays, even some college players are branded as millionaire entertainers and influencers. However, that traditional pick-up game you play within your own community takes our number one spot. Whether you are returning to the town you grew up with to play an annual game of two-hand-touch, or forming a new game in town you just moved to, there’s something unspoken and special about neighborhood Thanksgiving football game. You hop a rusty fence wearing an oversized jersey down to your knees. Either your teams are set way in advance or they are spur-of-the-moment, decided by a quick game of rock, paper, scissors. Then, you’re either covered in dirt or sliding all over the grass because you wore sneakers. You never know who is going to win, but you do know, you will be laughing from start to finish.
Larry Martino is the long-time afternoon drive personality on 96.3 KKLZ. The views and opinions expressed in this blog are those of Larry Martino and not necessarily those of Beasley Media Group, LLC.
