McDonald’s Teams Up With Nail Brand For First Beauty Collab

McDonald’s is no stranger to fashion collaborations. They have teamed up with Cactus Plant Flea Market, Crocs, the skate brand Palace, and others. Now the company is launching its first beauty collaboration. They’re partnering with Nails.Inc., a UK-based nail brand founded in 1999 by Thea Green. Nation’s Restaurant News reported that Nails.Inc. previously collaborated and partnered with companies like Froot Loops, Velveeta, Cheez-It, and White Claw.

The partnership between the companies includes products such as the burger mini nail polish and sticker duo, the fries nail polish and sticker set, the McDonald’s "I’m Lovin' It" gold heart nail topper, and the I speak French press-on nails set. Additionally, the polishes include a "Big Mac Please" burger brown shade and a "Gotta Ketchup" ketchup red shade. They’re currently available on Nailsinc.com and Amazon and, in March, they’ll also be available at Target and Target.com.

"McDonald's is an incredible brand," said designer Demna Gvasalia in a New York Times article on fashion collaborations with McDonald's, one of which was his own with Moschino. "It's the Louis Vuitton of food. You see it everywhere when you travel, and your heart warms up, as you know what to expect when you go in."

In a 2019 interview with Vogue about Gvasalia's Vetements fashion show set in a Paris McDonald's, he said that when the Soviet Union ended in Georgia when they were kids, the first thing to open that came from the West was McDonald's."It was like the maker of capitalism, and all the rich people from all around would bring their kids for birthday parties. It was like the place to be!" He continued to say that they’d never seen a Big Mac or drank a Coke. "I always wanted to be able to have my own celebration in McDonald's. And now—I can!"

The company has been a part of fashion for quite some time. In the 1980s, children's clothing designed in partnership with McDonald's was sold at Sears and other department stores. Later, the designer Jean Paul Gaultier created a futuristic McDonald's uniform for the 1997 film The Fifth Element. In 2003, the model Kate Moss wore a makeshift uniform while grilling burgers in a video by the artist Tom Sachs for W magazine.

Fashion is a fascinating, ever-evolving phenomenon that embraces both innovation and nostalgia. It's interesting how certain styles from past decades tend to resurface and find their way back into contemporary fashion. Many fashion trends we once believed were gone for good have made a surprising comeback, proving us wrong and demonstrating their relevance in today's world.

The minimalistic fashion of the 1990s has experienced a revival in recent years. Clean lines, neutral colors, and simple silhouettes have become prominent in modern wardrobes. Timeless pieces like slip dresses, trench coats, and tailored suits evoke a sense of refined sophistication that continues to resonate with contemporary fashion enthusiasts. Celebrities like Hailey Bieber, Emily Ratajkowski, and Laura Harrier have embraced a clean and minimalistic style, often opting for tube tops and strapless dresses as part of their fashion choices.

Also, making a comeback is the tailoring and polished looks of the 1950s. Midi skirts, high-waisted trousers, and tailored blouses have become staples in many wardrobes, offering a classic and versatile approach to dressing. Numerous celebrities, supermodels, and even royalty have traded their reliable wardrobes for a more polished looks.

The fashion of the 1940s has influenced modern designs, emphasizing practicality and functionality. Cargo pants, boiler suits, and workwear-inspired pieces have found their place in contemporary fashion, celebrating the beauty of simplicity and comfort. Forbes even wrote a piece on how to style cargo pants because they’re the look of choice for 2023.

The resurgence of styles from past decades is a testament to fashion's ability to draw inspiration from history while embracing the spirit of modernity. As fashion continues to evolve, we can expect to witness more of these delightful comebacks, creating a blend of nostalgia and innovation that defines the essence of contemporary style.

Check out these six nostalgic fashion trends that have made a stylish comeback and are finding their way into the closets of fashion enthusiasts.

During the 1980s, sneakers took center stage as the go-to footwear choice, according to Complex magazine. They are often paired with Levi's jeans or a fun skirt. Today, this trend has experienced a remarkable resurgence, with prominent designer brands like Yeezy and Gucci introducing some of the chunkiest and most fashionable shoes to date. Olivia Rodrigo seems to appreciate the trend's return.

According to Harper's Bazaar, some key styles to keep an eye on include the timeless ankle boot, a modern take on the classic cowboy boot, lace-up designs, and versatile platform boots. These fashion-forward options come in various shades of white, vanilla, and cream, perfect for everyday dressing. You'll even spot celebs like Rihanna rocking a pair of white boots while scrolling social media.

Gone are the cargo pants and shorts from the '90s that might have caused some embarrassment. Instead, the revamped cargo pants of today are sleek, form-fitting, and exude an edgy vibe. Embracing a slim-fit design, these cargo pants can be effortlessly paired with stylish sneakers and graphic tees. It’s a “nostalgia for the styles from back in the early 2000s that Gen Z tends to be gravitating towards,” Liz Teich, a New York-based stylist, told The Post.

The tight, elastic hair bands of the past are gradually being replaced by a gentler and more delicate option – scrunchies! The resurgence of scrunchies has gained popularity among both celebrities and the general public. Not only are these hair ties a fashion hit, but they also prove to be much healthier for your hair compared to traditional elastic bands. Scrunchies minimize hair friction and breakage while avoiding unsightly bends in your hair after being tied up. This revival has garnered support from celebrities like Hailey Bieber, Bella Hadid, and Khushi Kapoor, who have been spotted sporting this trendy accessory.

Pleated skirts have made a significant comeback, becoming a major trend in the fashion world. Whether it's pleated cargo skirts, denim minis, or classic black pleated skirts, these versatile pieces are taking center stage. To create different looks, you can pair them with crop tops, socks, and loafers for a chic denim or chino style, or opt for tank tops and strappy heels to rock the leather versions. Embrace a preppy, glamorous, or retro aesthetic to perfectly complement these stylish skirts.

Belly chains have become the latest social media sensation, catching fashion enthusiasts' attention. Past stars like Christina Aguilera and Aaliyah were known for flaunting these shimmering accent pieces, pairing them with corset tops and cropped tanks. The appeal of body jewelry lies in its ability to elevate any outfit, making a bold statement. Whether you opt for harnesses or waist chains, the options are boundless, allowing you to express your unique style in countless ways.