The annual Cadbury Bunny auditions are over, and a new top rabbit has been crowned!
For the first time, a special feline won the contest, which makes history as “Crash” is the first kitty to serve as the iconic Cadbury Bunny.
Crash, an 8-year-old orange and white, one-eyed rescue cat from Boise, Idaho, earned the honor after receiving “an impressive number of votes” from animal lovers across the country, according to Cadbury. As the winner of the tryouts, Crash will receive $5,000 for himself and a shelter of his choice as well as a starring role in Cadbury’s famous Clucking Bunny commercial.
Crash was rescued following a “devastating car accident” that left him severely injured and with one eye. He was placed in a local shelter to recover from the incident and quickly won over the hearts of the staff with “his quirky, outgoing personality,” eventually becoming a full-time resident shelter cat.
“We are jumping with joy to hear Crash is the next Cadbury Bunny but not surprised, as he is always the center of attention in any room,” Crash’s owner, Maddie Corey, said in a statement. “He’s been through so much over the past few years, and we appreciate the love his friends, family, and cat enthusiasts across the country have shown.”
He charmed shelter guests by performing tricks like his high five, which Cadbury noted would be “purrfect preparation” for his role in the upcoming Cadbury Clucking Bunny commercial, which debuted March 25.
“We can’t wait to see Crash take center stage for this year’s Cadbury Clucking Bunny Commercial and share his story with the world,” Corey said.