This just proves the rich get richer. 150 recording artists took home Grammy gift bags containing about $60,000 dollars in free swag last night. Incredible!
According to an article written by Nicole Lyn Pesce and posted on MarketWatch.com, certain celebrity attendees at Sunday night’s 65th Annual Grammy Awards presentation at Crypto.com Arena in Los Angeles, walked away with Grammy gift bags loaded down with lots of luxury goods and services. Sure, they will have to pay taxes on all of these “free” gifts, but for many of these stars, even paying 50% taxes on these items does not faze them.
Per Pesce’s article, here is a list of the amazing stuff nominated artists hauled away Sunday night, win or lose:
- “The still-unreleased $80 MINTiD Dog-E robot dog
- A $300 fine bubble showerhead from ReFa that creates microbubbles, which is supposed to create spa-quality mist and remove scalp buildup and skin impurities
- A $27 heart-shaped rose gold brush, also from ReFa
- Turbo-flex sunglasses from Aspex Eyewear that are supposed to be virtually indestructible
- GrosséJapan luxury costume jewelry, a brand worn by artists like Marlene Dietrich, Greta Garbo, Cyndi Lauper and Little Nas X
- A $400 robotic pool cleaner from Aiper
- A $68 Expressio custom chocolate video box from M Cacao, aka a high-tech box of chocolates that you can personalize by uploading a video on the top of the box
- A $118 pair of Havaianas flip-flops bedazzled with Swarovski crystals
- A bottle of Chilean Cabernet Sauvignon from Frontera Wines, which is the official wine of this year’s Grammys
- A $10,000 voucher for “Celebrity Arms” Arm Liposuction with Dr. Thomas Su at ArtLipo Plastic Surgery
- A $1,000-plus Bugaboo Fox 3 stroller (which obviously doesn’t fit into the suitcase, but will be available at the lounge.) And Bugaboo will donate a stroller to a family in need through Baby2Baby for every celebrity that grabs a stroller in the lounge.”
That’s right, there actually was a Grammy gift lounge, which was curated by Lash Fary, according to the MarketWatch.com article. Why do these companies give away all of these luxury goods and services to people who can purchase them on their own? Pesce’s article notes that “the gifting suites are huge marketing opportunities for brands that hope celebrities will pick up and promote their products.”
Check out photos of some of these Grammy gift bag items below.
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Larry Martino is the long-time Afternoon Drive personality on 96.3 KKLZ. The views and opinions expressed in this blog are those of Larry Martino and not necessarily those of Beasley Media Group, LLC.