Kick Off The Hunt: Jingle Bell Rock Pre-Party At Sierra Gold [GALLERY]

It's officially Jingle Bell Rock time.

The Mike and Carla Morning Show hosted a spectacular party to kick off Jingle Bell Rock season. It was a time to get together with friends, eat amazing food and recollect fun memories about "rock hunting."

The 96.3 KKLZ crew had the party at Sierra Gold located at 6515 S Jones Blvd, Las Vegas, NV 89118. For the second year in a row, Mike and Carla have organized a party before the official start of our Jingle Bell Rock promotion. Thank you to the folks at Sierra Gold for hosting our amazing party.

This party allows fellow JBR hunters to look at the rock, talk about strategy and hear past stories from previous winners about how they found the famous rock.

This year, we needed to give a little TLC to our Jingle Bell ROCK. We completely changed the wrap on the rock. Before this year, the rock was a regular slate on one side. On the other side, the rock had a bright red wrap with some ornaments scattered across the background.

This year, we've had to give the rock an upgrade. The rock is now wrapped with a more brown and gold-colored wrap with light-colored ornaments in the background. There are also instructions on what to do with the rock when it's found.

Every year, the Mike & Carla Morning Show hosts the ULTIMATE scavenger hunt in Las Vegas.

One of the KKLZ elves hides the rock somewhere in Clark County. Then, the KKLZ on-air staff gives out daily clues to help listeners narrow down the spot.  Starting Monday, November 18th, tune in to 96.3 KKLZ each weekday at 7:10 AM, 9:10 AM, 11:25 AM, 1:10 PM, and 5:10 PM for your daily clues!

Stop by any participating Meineke Car Care Center in the Valley to pick up exclusive “Bonus Clues” posted at 8 AM each weekday. Click here for a list of participating stores.

Thank you to everyone who came to our JBR Pre-Party and celebrated another year of Mike & Carla's Jingle Bell Rock! Happy hunting everyone.