‘Operation Moist’ Hopes to Capture Merriam-Webster’s Attention
The term “Moist” has gained a somewhat negative reputation over the years. Interestingly, Urban Dictionary characterizes it as “a word people pretend to hate because the internet told them to.” Embracing its identity, Kraft Real Mayo believes that the general dislike of the word is not entirely justified and seeks to challenge this perception.
In an initiative named “Operation Moist,” Kraft Real Mayo is launching a campaign for Merriam-Webster to consider “Moist” as its “Word of the Year.” To kick off this effort, Kraft has placed a sizable six-foot replica of its mayo jar outside the Merriam-Webster headquarters in Springfield, Massachusetts. By the way, the giant jar does not contain actual mayo.
“Kraft Real Mayo, aka the Moist Maker.”
The label on the oversized jar reads, “Dear Dictionary Gatekeepers, here is a 2023-pound jar of Kraft Real Mayo, aka the Moist Maker, aka the Moistiest.” It expresses concern about the internet and media “degrading” the term “moist” and asserts that Kraft’s mayo is evidence that “moist is a great word, and that every meal is better moist!”
If Kraft is successful in convincing Merriam-Webster to name “moist” Word of the Year, it would join previous selections such as “gaslighting,” “justice,” and “feminism.” As part of the campaign, Kraft is hosting a live “Search-A-Thon” on Twitch, encouraging people to actively search for “moist” online to raise awareness. Additionally, they’ve created a “Search Moist” website as a quick link for online searches and plan to launch the #SearchMoist hashtag on social media.
Frances Sabatier, the brand manager for Kraft Real Mayo, expressed the brand’s desire to leverage its dedicated mayo-loving fanbase. “Kraft Real Mayo has such a devoted fanbase of mayo lovers, and we want to embolden them to help us change the perception by searching the word ‘moist’ online so many times that it’s elected Merriam-Webster’s word of the year,” he told MassLive.
Redditors Roast Worst Baby Names They've Ever Encountered
Gridget
“When I was a kid I stayed at a bed & breakfast with family photos on the walls,” one user wrote. “There was a sister named Gridget. I actually think about this a lot.” It’s kind of like a spin on the name Bridget. This Redditor seems really stuck on the name they found.
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Shanniel
This unique name caught this person off guard. They even tried to figure it out by mixing it with other names. “I once saw a baby announcement where the mom was named Shannon, the dad was Daniel, and they named the baby Shanniel,” they wrote.
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Dyslexia
Sometimes people just go with the flow when picking a name for their kid. Maybe it felt right at the time, and they didn’t even realize it’s also the name of a condition. While working at a gas station, this Reddit user observed a mother who let her child run around wild. They wrote “One small girl was pushing on a display stand and the mother screamed: ‘DYSLEXIA GET YO A– OVER HERE!”
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Donnaria
Back in school on the playground, this person probably had a rough time. This is particularly true because their name coincidentally rhymes with a sexually transmitted disease. Nevertheless, a user pointed out that it’s a clever fusion of two names. “Donnaria. A combination of her Mom’s name (Donna) and Grandma’s name (Gloria),” they wrote.
Alcoholic Beverages
Bacardi, Hennessy, Tanqueray, Alizé – the names keep coming. It turns out a Redditor, who happened to work in children and family services, encountered kids with names inspired by alcoholic beverages almost every day. “You don’t know how bad it really gets. Lots of kids named after alcoholic beverages.”
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