You know the rules of Fight Club is: you do not talk about Fight Club. The Second rule of Fight Club is you DO NOT talk about Fight Club? Did you know a similar law and rule applies to that beer label you held in your hand?
There’s one mysterious man who actually approved that label! Just one single man! Not much is known about him except that he’s the guy who will give the thumbs-up or thumbs-down on that label. In the beer world, he’s beloved and also hated. Why? It’s because he could be the one who makes or breaks your beer!
He goes by the nickname “Battle” but his real name is Kent Martin. Martin works for the Tax and Trade Bureau. It’s a part of the Treasury Department.
Every brewery or brewer has had to deal with Kent and he has no time to play favorites. If he doesn’t believe the label makes sense, he will deny it and move on! Martin is always talked about by beer lovers and brewers constantly. The stories that come from his approval or denial of their beers happen all the time and at all times of the day!
Beer companies and brewers take pride in their labels of their beers. It’s almost a work of art for them, so when it’s denied, it’s gut wrenching for them. But why is someone like this necessary? It’s basically him censoring the labels to make sure they make sense, don’t lead people astray, or offend anyone.
We have more on this story and more in today’s edition of a Few Things We Should Know!
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