AMC Theaters Will Charge More For Better Seats
It has been this way for decades – the better your seat at the stadium, arena or concert hall, the more you pay. Well, now AMC Theaters will be adopting this pricing philosophy in their movie theaters.
According to an article written by Lydia Storks and posted on AllEars.net, AMC Theaters has now announced their new pricing program which they call: “Sightline at AMC.” Storks’ article explains that the movie theater chain will be splitting their seats into three categories: Preferred, Standard, and Value. As you might expect, the Preferred seats will be in the center of the theater. Value seats will be the ones closest to the screen. All the rest of the seats in the auditorium will fall into the Standard priced category.
Per Storks’ article, this program will begin very soon at select AMC Theaters, and will then be rolled out to the rest of the nation in the coming months. You should also know that the price you pay for seats in any of the categories may be different depending on which AMC location you are visiting.
So, will this new pricing policy encourage you to go to AMC Theaters to watch the latest film, or will it discourage you? I know one thing: it will probably discourage those people who love to reserve a whole row of seats in the middle of the theater for themselves and their friends and/or relatives. Under this new pricing policy, they will have to pay a higher price for each one of those seats they intend on “reserving.”
Here’s my question: Who will be policing this inside the theater? Or, will it be assigned seating based on row letters and numbers like it is at the stadium, arena, or concert venue? I hope it is assigned seating or there are going to be a lot of disagreements arising between patrons who insist they paid for a certain seat.
We’ll see how this all works out for AMC Theaters and avid movie-goers in the very near future. Now, pass the popcorn!
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Larry Martino is the long-time Afternoon Drive personality on 96.3 KKLZ. The views and opinions expressed in this blog are those of Larry Martino and not necessarily those of Beasley Media Group, LLC.