Larry Martino

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The Mirage Hotel and Casino has been an iconic location on the Las Vegas Strip for over 33 years, and it will soon be replaced by another icon: a guitar-shaped Hard Rock Hotel and Casino.

According to an article written by Caitlin Lily on, the Nevada Gaming Commission approved the sale of The Mirage Hotel and Casino by MGM Resorts International to Hard Rock International on Friday, December 16. Hard Rock International paid in excess of $1 billion dollars in cash to complete the acquisition. Hard Rock assumed operating control of The Mirage at 6am Monday, December 19.

Lily’s article refers to a press release from the Hard Rock which stated that they would continue to operate the 3,044 room property “as The Mirage Hotel & Casino until the renovation and rebranding of the property to the Hard Rock Hotel & Casino Las Vegas is complete.” One of the rebranding additions will be an iconic guitar-shaped hotel built adjacent to the property on Las Vegas Boulevard similar to the one pictured above which has now been completed at the Seminole Hard Rock Hotel and Casino in Florida.

In another article written by Catlin Lily on, Hard Rock International revealed plans for the rebranding and renovation of The Mirage property on December 7. You can CLICK HERE to see the artist renderings of the proposed guitar-shaped hotel to be built on the Las Vegas Strip. This new building will add between 800-1,000 rooms to the property. Additionally, under the terms of this new agreement, Lily’s article states: “MGM Resorts will retain The Mirage name and brand, licensing it to Hard Rock royalty-free for a maximum period of three years while it finalizes its plans to rebrand the property.”

Get ready to rock hard at the new Hard Rock Hotel and Casino Las Vegas!


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Larry Martino is the long-time Afternoon Drive personality on 96.3 KKLZ. The views and opinions expressed in this blog are those of Larry Martino and not necessarily those of Beasley Media Group, LLC.

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