The chip brand Doritos is doing something in Las Vegas that mirrors a food-science experiment.
Doritos is honoring the winter solstice in one of the best ways: By dropping an exclusive munchies menu in select markets across America. To no surprise, Las Vegas was chosen as one of these lucky cities.
This “exclusive” late-night menu was created in partnership with PepsiCo Foodservice Digital Lab and Popchew, a food-ordering app. According to Doritos, those in the selected markets will be able to order Doritos’ exclusive food items through Popchew, DoorDash, Uber Eats or Grubhub from 4 p.m. to midnight from Dec. 16 – Dec. 21.
“Doritos will answer fans’ after-hours hunger with Doritos After Dark, an exhilarating late-night bites menu delivered straight to their doors when they want it most,” the company’s press release said.
There’s little information available regarding the logistics of this “pop-up Doritos,” event that will serve multiple major markets. But, the idea is interesting and the actual food items are equally as intriguing.
According to the Frito-Lays website, here are the items that Doritos will unveil for its “Doritos After Dark Experience.”
- Doritos® Flamin’ Hot® Cool Ranch® Corn Puppies: The afterparty starts as soon as these Corn Puppies arrive. Crunchy Korean corn dog-inspired triangles filled with gooey cheese and beef hot dogs beg for a double dunk in ranch sauce and crushed Doritos Flamin’ Hot Cool Ranch crunchers. Once you bite in, everything else just melts away.
- Doritos® Nacho Average Nachos: Start with the essentials of queso, guac, and salsa, and then choose your own flavor adventure. Take your pick of ground beef or chopped chicken and pair with Doritos® Flamin’ Hot® Cool Ranch® Flavored Tortilla Chips or Doritos®️ Nacho Cheese Flavored Tortilla Chips to reach nacho nirvana.
- Doritos® Spicy Sweet Chili Chicken Bites: You’ve had fried chicken. But not like this. These crispy chicken bites are inspired by Japanese fried chicken with light breading for a soft, snackable crunch with taste bud-tingling flavor. Sprinkle with crushed Doritos Spicy Sweet Chili Flavored Tortilla Chips for a final touch of flavor.
- Doritos® Cool Ranch® Loaded Pita: Late-night hunger is no joke. A chicken kabob-inspired sandwich pairs tender roasted chicken with smooth yogurt sauce for a meal that’s fresh and filling. Take it to ANOTHER LEVEL® by adding Doritos Cool Ranch Flavored Tortilla Chips for crunch in the clutch.
- Doritos® Spicy Sweet Chili Sammie: A banh mi-inspired sandwich that packs a late-night punch with perfectly seasoned beef, Asian slaw, sriracha aioli, and fresh cilantro. Grab that delivery and dress it up with delicious Doritos Spicy Sweet Chili Flavored Tortilla Chips. Triangle vibes incoming.
Doritos After Dark will also be available in New York City, Los Angeles, and Phoenix. And in Los Angeles, there will be an actual pop-up experience for this event on Dec. 21.
“From introducing new flavors like Tangy Tamarind and Tangy Pickle to collaborating with the record-breaking Netflix series ‘Stranger Things’ in one of the biggest cultural moments of the year, Doritos is a brand our fans look to for bold new ideas,” said Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America, in a press release.