You may have heard the name Fontainebleau before. They were once stirring up a lot of excitement about a new resort in Las Vegas. The project suddenly stopped in 2009 due to bankruptcy. Then the company sold the property and it changed owners several times over the years. Now it’s back in the hands of the original developers.
And Fontainebleau Development is finally sharing the details of the project that’s been two decades in the making. It’s a resort casino with a unique collection of luxury retail shops. The shopping district will span over 90,000 square feet over two levels. It will include 35 luxury retail shops.
Fontainebleau is calling themselves the first luxury hotel to be built in Las Vegas in 15 years, as reported by thestreet.com. They’re also going big on the opposite end of the strip as the other major casino players. They’ll be building on the north end of Las Vegas Blvd, near Resorts World Las Vegas.
The unique design of this luxury resort is that it won’t separate the retail space from the rest of the casino. The developers of Fontainebleau want the shopping experience to be a key part of a guest’s stay. So they will design the resort to make the shops highly visible and accessible to the guests. And give the shops an unprecedented amount of exposure.
Fontainebleau Development President Brett Mufson told TheStreet, “Fontainebleau Las Vegas’ unique vertical design gives us great creative flexibility when it comes to our retail space. By blending different programmatic elements throughout Fontainebleau Las Vegas, rather than keeping them separate, window shopping and billboarding take on a whole new meaning, as our retail partners will capture more business organically while keeping guests connected to the overall experience.”
Along with the retail space, Fontainebleau Las Vegas will have 173,000-square-foot casino, dining experiences, and about 3,700 rooms. Sounds like the North part of the Strip is in for a serious makeover!
–Wendy Rush, 96.3KKLZ Las Vegas