The stats are out how much Starbucks make when you order an extra “pump” of this or an extra “pump” of that! The Mike & Carla Morning Show talked about how much the huge coffee chain rakes in every time some one orders something extra in their cup…and we’re talking BILLIONS!
That’s right, every time you give your order and add an extra pump of say, caramel, you can actually hear the “cha-ching” from the register at Starbucks racking up the big bucks! So next time you drive through and give your order just keep that in mind!
According to the article published by Eat This, Not That, even executives at the coffee goliath are a little surprised, “Cold has certainly surprised us all at Starbucks,” interim CEO Howard Shultz said on a recent call.
Oh, by the way, when it comes to “cold” drinks like Ice Coffees, they account for about 75% of the profits for the coffee giant! That’s amazing when you actually think people go there for the coffee right? Nope! Ice tea, ice coffee…all the “cold” drinks on the menu finally paying dividends!
What we also found out is that younger people are the ones ordering the extra “pumps” to their drink and that when you try to order a simple cold brew, this might blow you away, on the Starbucks site or app, they offer up to 14 syrups, six sauces, eight toppings, three drizzles, and six foams to add to your drink!
Listen, if we thought it would add up to billions of more dollars, we would add just as many to our menu as well…can’t fault them for trying! And if it’s working, then why change it…but the coffee mega-outlet is cashing in on the extra “pump”! This and other stories all included in this edition of “A Few Things We Think You Should Know”!
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