Klondike Choco Taco Discontinues After 38 Years; See Why
The rumors were true: The Klondike Choco Taco is being discontinued – in stores, and the single-serving versions I chased after the ice cream truck for! Klondike says they’re making room for “new exciting innovations.” WHAT COULD BE MORE EXCITING THAN A CHOCOLATE TACO???
Rumors have been swirling that Unilever was discontinuing the Klondike Choco Taco, after a 38-year run – and now, they’ve confirmed it.
Klondike reps said, “We’re always updating our product portfolio to create new, exciting innovations that reflect consumer preferences and trends. A necessary but unfortunate part of this process is that we sometimes discontinue products in order to ensure we can offer the best variety nationwide.” Blah, blah, blah…
Not a huge shock for Choco Taco fans. Earlier this year, Klondike discontinued the four-pack, but at the time they implied that the single-serving would still be available in ice cream trucks and convenience stores. But now, they won’t be making those either – LIARS!
The Choco Taco was invented in Philadelphia in the early ’80s. It was available first in ice cream trucks and convenience stores in 1984, and in supermarkets in 1996.
Now, I don’t know if a full on eulogy is needed – yet. I think this could actually be one of those free publicity things, where a product is discontinued, then everyone freaks out and signs petitions, and then BOOM -the company brings it back with a bunch of fanfare! Oh, and also, Reddit founder Alexis Ohanian Tweeted that he’d like to purchase the Choco Taco from Unilever, to “keep it from melting away from future generations’ childhoods.”
The Choco Taco may not be dead for good, but if so, here are five things you might hear at The Choco Taco’s funeral:
5. He was always so chill.
4. My mom wanted to be here but she’s lactose intolerant.
3. Unlike so many of the others, he never had a stick up his…
2. Is he being buried, or cream-ated?
1. This better wrap up soon, he’s starting to ooze.
-Carla Rea
Some other ways I cool off during Las Vegas Summers
