ContestsEvents

LISTEN LIVE

Too Much Coffee Equals Too Much Spending!

I don’t know if I totally believe this or not, but the next time you’re shopping, DON’T drink coffee.  Coffee and credit cards may be your worst nightmare! Scientists report…

Coffee and shopping

Clinking coffee mugs in cafe

[Farknot_Architect] / via Getty Images

I don't know if I totally believe this or not, but the next time you're shopping, DON'T drink coffee.  Coffee and credit cards may be your worst nightmare! Scientists report shoppers who sip on a cup of coffee before shopping ended up spending 50 percent more money and buying 30 percent more items than their non-caffeinated counterparts.

Researchers offered 300 people a free drink while they shopped.  Each person got a cup, and could choose between coffee, decaf, or water.  About half of them chose coffee.  And by the end, the coffee-drinkers had spent 50% more money, and bought 30% more stuff.

They think it's because caffeine makes us more energetic, and more impulsive - ok, that makes a little sense.  And this seems to back that up:  The people who drank coffee tended to buy far more "non-essential" items that they didn't really need.  In other words, impulse purchases.

So perhaps just water? Makes for a boring day of shopping. How about water - THEN COCKTAILS!!

Happy shopping!

Carla ReaWriter
Carla Rea is the morning show co-host on “The Mike and Carla Morning Show" on 96.3 KKLZ, in Las Vegas. She has been working with her partner and friend Mike O'Brian for the past 25 plus years. At KKLZ for 12 years. Carla Rea is a Gracie Award winner. She started out in talk radio, "when talk radio was still fun" Rea says. Prior to, and along with doing the morning show, Carla is also a comedian. You may have seen her on Conan O'Brien, Evening at The Improv, Showtime, or several comedy clubs across the country. Carla also worked as a light feature reporter at KSNV/NBC Las Vegas, going behind the scenes at various shows, and restaurants on the Las Vegas strip. As a content creator 96.3 KKLZ, Carla writes in a sarcastic, cheeky, unapologetic way on Las Vegas, movies, TV, celebrities, and this thing we call life.