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Confections Bakery in Lufkin Texastook to Facebook on June 3, to promote their Pride Month cookies. Little did they know the backlash they would soon receive.

The next day, the bakery revealed they received hateful messages, orders were canceled and their Facebook “likes” where plummeting.

“Today has been hard. Really hard,” a Facebook post from June 3 read. “We lost a significant amount of followers because of a rainbow heart cookie we posted. We received a very hateful message on our business page canceling a large order (5dz) of summer themed cookies for tomorrow morning – that we just finished decorating- because of a rainbow heart cookie we posted. My heart is heavy. Honestly I never thought a post that literally said more love less hate would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods. So. If you love our cookies we will have an over abundance of them tomorrow. Hopefully tomorrow will be better.

However, that heartbreaking post would turn out to be a huge blessing. Overnight, the post was shared across social media. And the response was overwhelming.

When the bakery opened on Friday, they were flooded with orders and requests from all across the U.S. People were even lined up to show their support for the bakery and pick up some sweet treats.

Not only did folks rush to get the rainbow heart cookies, but Confections sold out of everything in the store.

More love, not hate!