The Las Vegas Convention and Visitors Authority has launched a new national TV ad called “Reimagined” promoting the post coronavirus reality that is facing Las Vegas and hoping to lure tourists back.

The ad was produced by R&R Partners, who says it “deviates slightly from previous Vegas ads in terms of tone and messaging.” The PR firm said it’s an extension of the new “What Happens Here, Only Happens Here” campaign that was launched in January.

The new ad will run nationally on ABC, CBS, NBC, BET, BET Her, Bravo, E!, ESPN, NBA TV, TNT TV One and the Travel Channel.