Tom Brady’s Hulu Super Bowl commercial had everyone at the edge of their couches. Shot in somber black and white, it started off in a way that made everyone think that he was making an announcement, perhaps announcing his retirement.
Instead, it was a commercial for streaming service Hulu. “They say all good things must come to an end,” he says. He then talks about Hulu + Live TV and its offerings including live sports, cable channels and original shows. It’s time to say goodbye — to TV as we know it, he says.
“But me? I’m not going anywhere.” It was a classic sleight-of-hand, and social media went crazy before the commercial even ended. Watch the commercial, and check out some of the reactions below.